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Engineering, Olympics, and The Walking Dead?

How do you compete with the 2014 Olympics for publicity… interest… viewers? If you are behind The Walking Dead, you start with live New Yorkers and some sidewalk grates. This other-worldly scene was a brilliantly engineered mix of events – timed, themed, and carried out perfectly to capture our collective imaginations – to hook us into watching the season-opener of a television show.

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