Technology changes at an amazing pace. We adopt new tools and toys rapidly, often finding new, unimagined uses for them. And, sometimes they fundamentally change how we work and live. Yet, it is so easy for us to approach our customers, the path most taken. We in the IT industry provide game changing technologies and tools as we did decades ago – the same delivery approaches, cost and pricing models, compensation plans, and support arrangements. Maybe it’s time to challenge this convention.